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How important is Social Media to your business?

Campbell Ferguson interview - Building Surveying Journal The editor of Building Surveying Journal, Les Pickford, recently spoke to industry professionals as part of a series of features in the prestigious business-to-business publication. Survey Spain’s Campbell D. Ferguson was among those interviewed, and the text below is the article as published: 

A selection of building surveyors explain why using social media appeals to them and how they harness its power

Looking through the RICS list of surveyors on Twitter it was easy to see that building surveyors featured highly. And what better way to understand how they are using social media than to contact them via Twitter? The responses highlight some common themes about how social media is being used: to increase profile and brand recognition, find new contacts and develop business relationships, communicate and receive industry news, and use contacts to find solutions to problems. And all of this is at no cost other than the time invested. Continue reading